Ch.17 Advertising and Public Relations

Advertising is the target for profitable events. Perhaps you might think that opening a store will immediately grab attention, it sure will; the more people you see inside the store the more customers you will get due to curiosity. In case you might wonder how this particular relates, is because color is vibrant, vibration is sound, sound resinates through mouth. For instance, not only is Victoria Secret one of the most famous for its quality and comfort, they are also famous for their designs and provocative advertising with its vibrant colors to call out and bring those customers in. Women often stop for their own undergarments, body wash, body spray, and perfume, but men also go and shop for their girlfriend, wife, etc.

They have made progress using specific women to model their achievement such as Adriana Lima, Miranda Kerr, and some others. Not only does the merchandise sell by advertisement but anything provocative eye catching such as the bodies of these young women. Yes, I am saying sex sells itself. Its most recent advertisment is the new application for iphone and androis where you can get sexy anytime, anywhere.

Advertising is about what the people want to see and hear; it is about what the people don't expect to see until you show it that way. It is not about designs you prefer or colors that the seller likes, it is what catches attention and brings the customers in.