Ch.18 Sales Promotion and Personal Selling.

Public imaging is very important for a company, it is the power point which also falls into the hands of advertisement. Public appearance in addition to coupons for saving on promotional items will increase sales drastically. 

Coupons and promotions can be advertised online and on popular websites such as Facebook, Twitter, etc.

These savings that Victoria Secret offer will attract the eye of young buyers, adults, both with any taste by having actresses and models from places well known such movies, TV shows, Import Tuner magazine, New York Times, Cosmopolitan, Glamour, In Style and their own catalog put out promotions such as now . '' Comfort and Elegance is what women look for with ways to save money.

Victoria Secret is having a ''Sexy Steal'' a blowout sale on panties 7 for $26 with over 150 colors to choose from.

Also a free Secret Reward Card worth $10, $50, $100 or $500 with a $10 purchase through march 31st.

A 20% off bra tops 60+ styles and swim sales specials up to 40% off.

On newspaper and on any written ad is easier to see but if you go online and look deeper into promotional details, you will find more ''extra'' promotions with more sales and bigger discounts.

Although the personnel in a company is very important due to the fact that a good customer service will make the company consumers feel more comfortable and satisfied when buying. In the case of Victoria Secret their personnel is very polite and welcoming, willing to help the consumer in anything they need.

Ch.17 Advertising and Public Relations

Advertising is the target for profitable events. Perhaps you might think that opening a store will immediately grab attention, it sure will; the more people you see inside the store the more customers you will get due to curiosity. In case you might wonder how this particular relates, is because color is vibrant, vibration is sound, sound resinates through mouth. For instance, not only is Victoria Secret one of the most famous for its quality and comfort, they are also famous for their designs and provocative advertising with its vibrant colors to call out and bring those customers in. Women often stop for their own undergarments, body wash, body spray, and perfume, but men also go and shop for their girlfriend, wife, etc.

They have made progress using specific women to model their achievement such as Adriana Lima, Miranda Kerr, and some others. Not only does the merchandise sell by advertisement but anything provocative eye catching such as the bodies of these young women. Yes, I am saying sex sells itself. Its most recent advertisment is the new application for iphone and androis where you can get sexy anytime, anywhere.

Advertising is about what the people want to see and hear; it is about what the people don't expect to see until you show it that way. It is not about designs you prefer or colors that the seller likes, it is what catches attention and brings the customers in. 

 

Ch.15 Retailing

There are over a 1000 Victoria's Secret stores across the U.S and over 100 independent Victoria's Secret beauty stores which are located comfortably in many of the shopping centers across the U.S selling beauty products, lingerie, sleepwear, shoes, bathing suits, bras and panties and over four hundred million catalogs are send out every year. In addition, Victoria's Secret online store is very favored and it is accessible worldwide. Victoria's Secret retail stores can be ranked as department store because of its variety of products designed to women. 

od to attract the target market, which is the 6 Ps: product, place, prI visited the Victoria's Secret retail store located at  34th St. in downtown New York and I corroborate to myself that they use the retail methomotion, price, presentation and personnel. 

• Lingerie, shoes, beauty supplies, sleepwear are needs of all women living in today's society.
• Victoria's Secret retail store located at 34th St. I believe is the most visited by New Yorkers and visitors. Saturday night when I went to the store I analyzed that the 50% of women who passed by me were carrying a Victoria's Secret bag, most of them seemed to me to be visitors.
• The biggest or famous Victoria's Secret promotion is the VS fashion show.
• Their product aren't pricey, plus the coupons and discount they offer is very showy to women.
• The store is a very pink and girly place. I found it comfortable to girly women.
• It staff are attentive and courteous. 

Ch.6 Consumer Decision Making

Consumer Behavior Towards Victoria's Secret
A person can rarely go into a local shopping mall and not find a Victoria’s Secret store. Victoria’s Secret sells women’s lingerie, pajamas, perfume, and other feminine-related items. The Victoria Secret Brand uses “girly” colors, such as pink and reds, as well as visually appealing super-models to sell the brand. As consumers, we pay attention to what is hip and trendy in the marketplace as it relates to fashion. In addition, advertising plays a large role in the fashion decisions made by adults and pre-adults alike. Therefore, advertisers for Victoria Secret have done a brilliant job of creating an association with the Victoria Secret brand and the visual image of lingerie that immediately comes to our minds. They do this by using famous super models to market their signature bras, panties and sleepwear. This association is then projected back on the consumer, who begins to believe that they can be just a seductive as the Victoria Secret supermodels if they purchase this lingerie.  The typical Pink Brand customer is a young and fashionable woman that enjoys comfortable clothing. For women who may think that the Victoria Secret line is too racy or sexy for them, the Pink line offers a casual alternative that allows young women to feel cute and playful. A Pink consumer uses personal influences to make purchase decisions. For example, this line of clothing is basically geared toward college coeds, who are usually seen sporting “loungewear” in daily life. Pink consumers are able to take their personal sense of style to the next level by wearing clothing that better suits their personalities.