Ch.7 Business Marketing

Business-to-business electronic commerce is one of the main sources of income for Victoria Secret. Over 50% of the customers of Victoria Secret tend to purchase through online sources for the simple fact that it saves time and money through electronic advertisement discounts. Not only is it easier to purchase online but it also gives the opportunity to other businesses to buy at wholesale or large quantities to resell their products.
 Most importantly all advertisements feature online sources to be created such as adobe and Microsoft to create their advertisements and as they create them, commercials insinuate easy shopping for all viewers.
 Upon having many Victoria Secret locations, VS also promoted by hundreds of websites that heavily enforces positivity in sales.

http://vsallaccess.victoriassecret.com/2012/05/07/victorias-secret-vs-knockout-push-up-bra-online-commercial-extended-cut/

Ch.8 Segmenting and Targeting Market

Victoria's Secrets is known for its demographic segmentation such as advertisements closer to landmarks and high populated areas. The reason why? Victoria's Secrets concentrated targeting strategy has made itself successful because of certain and very important views to heavily create acknowledgment of quality to the public. Victoria's Secret made its most success with its most applied segmentation strategy (psychographic segmentation) with this specific strategy fall onto all the segmentation which strongly and thoroughly appeals targeting the eye of all. Let me explain; there are many ways on how to create many different strategies, every mind it happens to be a whole different spectrum. With different combined segments equal to the opportunity of success in many ways.

Ch.11 Developing and Managing Products

Victoria's secret has made an impact worldwide with its comforting, and unique designs. The product sells itself for its reputation. The Victoria's secret line of apperal, it demonstrates such a good feedback that it carrys on somewhat of a tradition to its customers. Just like any other successful company selling their products, nothing can be more effective selling itself by promotions and private events. Obviously there are other products sold from other companies but only one is going to pull the attraction of peoples eyes on first sight. Also, the experience of the quality of these products. One way to describe these products by success, elegance, sofisticated, vibrant, extravagant, sexy intimate apperal hits where the center of all attention stop at. At times Victoria's secret tends to bend the designs into a much more innovative and particular in its class at times. Which is really good if you look at all the positive points where the sale can produce itself. Little did you know that at the end of every promotion there is a sale (clearance) of all the promotions due? Why do they do this? Victoria's secret knows it can sell what it has to offer. In other words it's success it phenomenal with its longer lasting comfortable products.

Ch.16 Integrated Markting Communication

The ultimate goal of any promotion is to get someone to buy a good or service. In order to any company to reach their promotional goal they need to follow a classic model called AIDA concept which acronym stands for A- attention, I- interest, D-desire, A- action. In the case of Victoria Secret company they met all these requirements using a very unique and attractive promotional strategy which is the annual VS Fashion Show.


Attention-- VS Fashion Show organizers gain the attention of their target market by promoting the product before anything which is lingerie.

Interest-- The simple awareness of a brand seldom leads to a sale. Victoria Secret has all the information about the annual VS fashion show posted online at www.victoriasecret.com . The campaign also counts with  the VS app available for smartphone and tablets so people can carry and check out thee most fashionable clothes and beauty products on their hands.

Desire-- All companies have to convince their potential customers that their product is the best thing to buy. Victoria Secret uses their beautiful models best known as VS angels to seduce their customers. This is the way it works-- when women or men see the angels wearing the seductive lingerie they usually think they will look as awesome as the models do, men actually imagine their wives or girlfriends looking the way the models do.

Action-- Although VS company make an immense amount of money with their fashion show they also use discounts and low prices as an strategy to earn even more money.

Ch.10 Product Concepts

  When we ''consumers'' hear or see an ad from Victoria Secret company the first thing we quickly think about is Underwear ( a discount in bras or panties, a new style of lingerie for women, etc). That is why I placed it as the heart of the VS organization marketing program. Victoria Secret products fall into the category of consumer products because they are brought to exclusively satisfy women's personal wants and needs. I also cataloged them as a convenience product as it is relatively inexpensive any woman or person earning a minimum of $250 a week can afford it, with the only exclusion of the last year $2million bra designed by Damiani and composed by 300,000 diamonds and 18k white gold. Victoria Secret is branded by its symbol, design and combination which differentiates it from other companies. VS has a persuasive labeling because it focuses on a promotional theme or logo, and the consumer information is secondary. 

Ch.18 Sales Promotion and Personal Selling.

Public imaging is very important for a company, it is the power point which also falls into the hands of advertisement. Public appearance in addition to coupons for saving on promotional items will increase sales drastically. 

Coupons and promotions can be advertised online and on popular websites such as Facebook, Twitter, etc.

These savings that Victoria Secret offer will attract the eye of young buyers, adults, both with any taste by having actresses and models from places well known such movies, TV shows, Import Tuner magazine, New York Times, Cosmopolitan, Glamour, In Style and their own catalog put out promotions such as now . '' Comfort and Elegance is what women look for with ways to save money.

Victoria Secret is having a ''Sexy Steal'' a blowout sale on panties 7 for $26 with over 150 colors to choose from.

Also a free Secret Reward Card worth $10, $50, $100 or $500 with a $10 purchase through march 31st.

A 20% off bra tops 60+ styles and swim sales specials up to 40% off.

On newspaper and on any written ad is easier to see but if you go online and look deeper into promotional details, you will find more ''extra'' promotions with more sales and bigger discounts.

Although the personnel in a company is very important due to the fact that a good customer service will make the company consumers feel more comfortable and satisfied when buying. In the case of Victoria Secret their personnel is very polite and welcoming, willing to help the consumer in anything they need.

Ch.17 Advertising and Public Relations

Advertising is the target for profitable events. Perhaps you might think that opening a store will immediately grab attention, it sure will; the more people you see inside the store the more customers you will get due to curiosity. In case you might wonder how this particular relates, is because color is vibrant, vibration is sound, sound resinates through mouth. For instance, not only is Victoria Secret one of the most famous for its quality and comfort, they are also famous for their designs and provocative advertising with its vibrant colors to call out and bring those customers in. Women often stop for their own undergarments, body wash, body spray, and perfume, but men also go and shop for their girlfriend, wife, etc.

They have made progress using specific women to model their achievement such as Adriana Lima, Miranda Kerr, and some others. Not only does the merchandise sell by advertisement but anything provocative eye catching such as the bodies of these young women. Yes, I am saying sex sells itself. Its most recent advertisment is the new application for iphone and androis where you can get sexy anytime, anywhere.

Advertising is about what the people want to see and hear; it is about what the people don't expect to see until you show it that way. It is not about designs you prefer or colors that the seller likes, it is what catches attention and brings the customers in.