Ch.8 Segmenting and Targeting Market

Victoria's Secrets is known for its demographic segmentation such as advertisements closer to landmarks and high populated areas. The reason why? Victoria's Secrets concentrated targeting strategy has made itself successful because of certain and very important views to heavily create acknowledgment of quality to the public. Victoria's Secret made its most success with its most applied segmentation strategy (psychographic segmentation) with this specific strategy fall onto all the segmentation which strongly and thoroughly appeals targeting the eye of all. Let me explain; there are many ways on how to create many different strategies, every mind it happens to be a whole different spectrum. With different combined segments equal to the opportunity of success in many ways.