Ch.1 Brief History

      Victoria's Secret started in San Francisco, California in 1977, by Tufts University and Stanford Graduate of Business, alumnus Roy Raymond. 
Roy Raymond first felt embarrassed buying lingerie for his own wife at the department store. In 1982, after five years of operation Roy Raymond sold the Victoria's Secret company grossing six million per year to Leslie Wexner founder of '' The Limited'' for four million dollars.
      The Limited kept personalized image of Victoria's Secret  intact. After a few sales of Victoria's Secret products, Victoria's Secret expanded into the malls in the United States around he 1980's.
By the 1990's Victoria's Secret became the largest American lingerie retailer topping at 1 million dollars.


Victoria's Secret Mission Statement:
          '' Our mission is to deliver best class, captivating, branded customer experience that builds loyalty and enables consistent sales and profit growth''.