Ch.8 Segmenting and Targeting Market

Victoria's Secrets is known for its demographic segmentation such as advertisements closer to landmarks and high populated areas. The reason why? Victoria's Secrets concentrated targeting strategy has made itself successful because of certain and very important views to heavily create acknowledgment of quality to the public. Victoria's Secret made its most success with its most applied segmentation strategy (psychographic segmentation) with this specific strategy fall onto all the segmentation which strongly and thoroughly appeals targeting the eye of all. Let me explain; there are many ways on how to create many different strategies, every mind it happens to be a whole different spectrum. With different combined segments equal to the opportunity of success in many ways.

Ch.11 Developing and Managing Products

Victoria's secret has made an impact worldwide with its comforting, and unique designs. The product sells itself for its reputation. The Victoria's secret line of apperal, it demonstrates such a good feedback that it carrys on somewhat of a tradition to its customers. Just like any other successful company selling their products, nothing can be more effective selling itself by promotions and private events. Obviously there are other products sold from other companies but only one is going to pull the attraction of peoples eyes on first sight. Also, the experience of the quality of these products. One way to describe these products by success, elegance, sofisticated, vibrant, extravagant, sexy intimate apperal hits where the center of all attention stop at. At times Victoria's secret tends to bend the designs into a much more innovative and particular in its class at times. Which is really good if you look at all the positive points where the sale can produce itself. Little did you know that at the end of every promotion there is a sale (clearance) of all the promotions due? Why do they do this? Victoria's secret knows it can sell what it has to offer. In other words it's success it phenomenal with its longer lasting comfortable products.

Ch.16 Integrated Markting Communication

The ultimate goal of any promotion is to get someone to buy a good or service. In order to any company to reach their promotional goal they need to follow a classic model called AIDA concept which acronym stands for A- attention, I- interest, D-desire, A- action. In the case of Victoria Secret company they met all these requirements using a very unique and attractive promotional strategy which is the annual VS Fashion Show.


Attention-- VS Fashion Show organizers gain the attention of their target market by promoting the product before anything which is lingerie.

Interest-- The simple awareness of a brand seldom leads to a sale. Victoria Secret has all the information about the annual VS fashion show posted online at www.victoriasecret.com . The campaign also counts with  the VS app available for smartphone and tablets so people can carry and check out thee most fashionable clothes and beauty products on their hands.

Desire-- All companies have to convince their potential customers that their product is the best thing to buy. Victoria Secret uses their beautiful models best known as VS angels to seduce their customers. This is the way it works-- when women or men see the angels wearing the seductive lingerie they usually think they will look as awesome as the models do, men actually imagine their wives or girlfriends looking the way the models do.

Action-- Although VS company make an immense amount of money with their fashion show they also use discounts and low prices as an strategy to earn even more money.

Ch.10 Product Concepts

  When we ''consumers'' hear or see an ad from Victoria Secret company the first thing we quickly think about is Underwear ( a discount in bras or panties, a new style of lingerie for women, etc). That is why I placed it as the heart of the VS organization marketing program. Victoria Secret products fall into the category of consumer products because they are brought to exclusively satisfy women's personal wants and needs. I also cataloged them as a convenience product as it is relatively inexpensive any woman or person earning a minimum of $250 a week can afford it, with the only exclusion of the last year $2million bra designed by Damiani and composed by 300,000 diamonds and 18k white gold. Victoria Secret is branded by its symbol, design and combination which differentiates it from other companies. VS has a persuasive labeling because it focuses on a promotional theme or logo, and the consumer information is secondary.